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The Golden Circle: The 3-Step Framework That Will Transform How You Lead (And Think)

Gaurav Jain
The Good Boss
Published in
9 min readFeb 17, 2025

In this issue:

  • Most of us are chasing a dream
  • Let’s Start with Apple
  • What is The Golden Circle?
  • The Golden Circle in Everyday Life
  • Applying The Golden Circle in Leadership and Life
  • Common Mistakes to Avoid
  • Download The Golden Circle Worksheet
  • Complementary Frameworks
  • References
  • Final Thoughts

Most of us are chasing a dream

It’s either our dream or someone else’s dream. And those who are not chasing dreams? They’re just daydreaming.

We set goals, start projects, and make big decisions every day. But how often do we stop and ask ourselves why we’re doing them?

Simon Sinek’s Golden Circle framework provides a powerful way to approach leadership, marketing, and decision-making. It prompts us to start with why before diving into the how and what.

In this article, we’ll break down The Golden Circle, explore why it works, and learn how to apply it — not just in business, but in everyday life.

Let’s Start with Apple

Simon Sinek, in his book Start With Why, uses Apple as the gold standard for companies that…

The Good Boss
The Good Boss

Published in The Good Boss

The Good Boss is the platform where experienced and budding leaders come together to collaborate, share experiences and best practices in leadership

Gaurav Jain
Gaurav Jain

Written by Gaurav Jain

Experienced technology leader by day and passionate storyteller by night. I write about leadership, engineering and life in general.

Responses (3)

What are your thoughts?

It is really very interesting and informatively described, it is amazing how easily a person who knows his stuff can explain everything so easily and accessibly, thank you for your article, it was interesting to read

Interesting insights!

This new version of our concept value test can be completed in a 60-to-90-minute interview

Interested in your take on automating user interviews with a tool like Validly.app, we built it to help product teams learn quickly - believe it could do steps 1-3 you’ve outlined. Except you could run 100s of interviews simultaneously.